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Ideas at the Intersection

What's the next big idea?Check out the latest ideas coming out of Northwestern's classes.Powered by Northwestern Engineering


There's something to be said for the crazy person that starts the thing.

Zachary JohnsonCo-founder & Chief Executive Officer, Syndio Social

Innovation is creativity that is implemented. It must influence what we do and how we experience our lives.

Elizabeth GerberAssociate Professor, Mechanical Engineering

Engineering sometimes works not by satisfying recognized needs but by creating the needs it satisfies.

Julio OttinoDean, Northwestern Engineering

Empathy is the foundation of design thinking. We want to find needs that are often unarticulated and might be different from what the data show.

Greg HolderfieldDirector, Segal Design Institute

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